Founding Marketing Manager Job at Toku, Remote

aXhXSnhMOUpMN1R3b2lVTGx3M0Q0a0RJaFE9PQ==
  • Toku
  • Remote

Job Description

We are hiring our first full time marketing person. This person will work directly with the founders to be the driving force behind our content marketing.

You’ll work closely with the founders to create compelling, data-driven content that educates our target audience, positions us as industry leaders, and generates demand for our services. You will collaborate across teams to create and distribute content that aligns with our sales funnel, marketing goals, and broader company vision.

Key Responsibilities
  • Build upon the existing content, identifying key areas for growth and optimization.
  • Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues.
  • Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making.
  • Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies.
  • Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models.
  • Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content.
  • Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel.
  • Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies.
  • Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts.
  • Design and manage content calendars to ensure timely and consistent publication across various channels.
  • Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.
Qualifications
  • 3-5 years of marketing experience in SaaS or FinTech.
  • Proven track record in B2B product launches and marketing.
  • Strong skills in creating scalable marketing content.
  • Excellent communication skills and ability to thrive in a fast-paced environment.
Compensation & Benefits
  • Remote-first work culture
  • Flexible working hours
  • Competitive salary & benefits
  • Competitive equity
  • Apple laptop

Job Tags

Full time, Flexible hours,

Similar Jobs

Esri

Financial Analyst II - Cost/Schedule Job at Esri

 ...application experience preferred Master's in business administration, finance, accounting, or related field Total Rewards Esris competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental... 

LifeServe Blood Center

Help Save Lives in Cedar Falls!! Phlebotomist!! All Training Provided!! Donor Specialist II FT!! Job at LifeServe Blood Center

 ...Your Blood . Your Hospital. Your Neighbors Join our team and help save lives! No experience necessary! ALL PAID TRAINING PROVIDED! Great pay while receiving valuable training in a healthcare-related field, whether you are just entering the workforce, have... 

BeLeaf Medical

Budtender Job at BeLeaf Medical

 ...Who We Are : BeLeaf Medical is one of Missouris leading, vertically integrated cannabis companies, consisting of Swade Dispensaries and Sinse Cannabis. With our years of experience in several states, we can grow, package, and deliver the best cannabis flower and... 

YogaSix - Potomac

Wellness Advisor (Sales) Job at YogaSix - Potomac

 ...Must be able to work under pressure and meet tight deadlines Must have proficient computer skills Daily and/or occasional travel may be required Attend special events and trainings as needed Part time RESPONSIBILITIES: Execute full sales process... 

TOTAL Mechanical, LLC

Sales Engineer Job at TOTAL Mechanical, LLC

 ...Headquarters Pewaukee Division: Mechanical (Full Time, Exempt) Under the direction of the Special Projects Supervisor, the Sales Engineer is responsible for the engineering and design of complex HVAC, industrial processes, and/or piping systems, for providing...